Kinder Jemens in Not
CREATE SOCIAL IMPACT
CORPORATE DESIGN, CAMPAIGN, TYPE DESIGN
The nonprofit organization Kinder Jemens in Not e.V. (Children of Yemen) supports children in the war zone of Yemen with food and drugs. Together with my fellow student Maresa Geißler we designed a basic corporate design and a campaign for the start of the project. Based on user research and competition analyses we developed a friendly but serious look with references to the Yemeni culture.
Beside the logo, colours and website templates for the corporate design we also designed an own font, posters, information material and product packaging for the Mokka für Mokka campaign. The concept of this campaign is to raise donations by selling special labeled coffee, which has its origin in the Yemeni city Mocha.
The project was developed during my time at Designschule München in 2017.